DIRECTV rethinktv
“The Doom of Voom”
1/6/2009 4:00:16 PM

Today many Voom customers received the ill-fated notification that their Voom service will be discontinued as of April 30, 2005. Though the surprise has waned In addition to the definitive short notice customers are left scratching their heads as to “why” and rushing to pursue other deals. With such slight notification Voom customers are in the dark as to what to do next. The company president Charles Dolan has tried in vain to maintain his company, even throwing in a reported $400 million in April 2005 alone. To no avail. The company called Voom, which broadcast 35+ high definition channels to customers, has gone under. Perhaps shoddy marketing techniques resulted in the company’s downfall, a company that never truly found its niche. Conceivably when up against the larger runners DIRECTV and Dish Network it never honestly stood a chance. Regardless, VOOM customers will soon all be out on the market once again. No doubt about it that larger companies will capitalize on this opportunity. So which direction will previous VOOM customers tend? No doubt time will be the principal indicator, until then we play witness to a definite pull from all sides to win over these estranged consumers.

Some of major concerns customers face now include: finding a new service, costs of monthly programming, programming and HD availability, and equipment costs. Although the old VOOM equipment will be useless there are many opportunities to save and obtain great service. For instance, DIRECTV offers up to four rooms of equipment free and national programming promotions to all new customers. Being that VOOM has focused primarily on HD programming consumers will be more than happy to note that DIRECTV has launched their newest satellite this year with the capacity to transmit 1500+ HD channels! Although VOOM was the premature leader in the HD arena DIRECTV is readying for the masses. Sure, there are still equipment costs as HD has not yet reached the majority of households, but the costs are coming down. Also, compared to the $700+ VOOM was charging only a few years back for their equipment the costs today are much more pocket friendly.
With VOOM’s last day being April 30 it is imperative that customers decide soon which direction to take. One of the best things to keep in mind is that with VOOM off the market, Cablevision may be in trouble. Cablevision owns, or owned, VOOM. It also lost out on bids to overtake Adelphia. With these two failures so close in timing Cablevision may actually be hiding something. If it goes under the two largest cable companies, Comcast and Time Warner respectively, will essentially monopolize the cable ring. Rising costs, falling service, not exactly what customers want as options. Consumers are aware of the fate of VOOM now, though it may have come to a surprise to more than a few. With the service being shut off on April 30, 2005 consumers need the information to make informed decisions.

We, at Satellite Solutions, are offering VOOM customers a deal on their HD equipment. Currently, HD programming is free to new customers for three months. Three months free! Many VOOM customers will already have their HD TVs ready to go. Unfortunately new receivers will be in order. As the price of HD equipment has gone stagnant recently we have come up with a way to aid previously VOOM customers handle the transition. Call our toll free number: 888-878-3106 for more details. Satellite Solutions is an authorized retailer of DIRECTV. We strive to provide the utmost customer service and we want to ease the transition of all our customers as much as possible. Don’t you think you deserve quality satellite television you can count on? We do.



By:
K Riley