DIRECTV
rethinktv
“Think Again”
1/6/2009 5:52:55 PM
It’s allergy season. What is the one thing you absolutely
cannot live without? Think about it. Kleenex. Or more precisely,
any tissue. Kleenex has become synonymous with tissue over
the decades. We all know what we mean when asking for tissue
or Kleenex respectively. So, you may ask what does this
have to do with your TV? Well, nothing and everything at
once. When thinking of TV do you automatically use the word
“cable”? Everyone knows cable = TV, right? Wrong.
It’s time to rethink using the words synonymously.
Cable used to mean one thing, now with the progression of
time and technology it is about to become obsolete.
Many years ago cable was the forerunner of television. People
switched from using the “rabbit ear” antenna
to the cable line as soon as they were able. When the technology
came about for satellite TV people began moving toward satellite.
Those who could afford to purchase equipment and had the
area available for the huge dish made the move. However,
due to the size of the satellite dishes many people were
unable to access satellite TV. Now that the technology has
improved the quality even greater and the magnitude of people
with the option to own satellite has greatly increased,
it may be time to rethink TV.
It may be difficult at first. Many people do not like change.
Slang words come and go as do branded words, like Kleenex
or cable. As long as the newest up-and-comer keeps out doing
the last the evolution of branded words can take place.
Cable used to equal quality. That was the past. Rethink
today, live in the present. Is cable so amazing anymore?
No. Do you receive the quality and the customer service
you deserve for the utility you pay to receive? Wouldn’t
it be better to have true digital picture and sound, clear
and crisp entertainment, priced less per channel than cable
can fathom? Really. Think about it. Then rethink. Rethink
you TV preferences and performance. Why pay for something
substandard? The new standard is digital. The new standard
lies in satellite TV. Your new standard should be DIRECTV.
A little information may aid in the decision making. With
all the technology out there you may be a little weary about
what it all means. For instance, the newest satellite transmissions
are broadcast in MP4. What is this you ask? Well, MP2 is
DVD quality and MP3 is even better. MP4 is top quality now
and that’s what your TV will receive. Imagine that,
a picture and sound quality that out performs DVDs and MP3s.
Are you ready to rethink TV now?
DIRECTV’s new slogan “Rethink TV” is very
well thought out. At first glance you may wonder what there
is to rethink. You’ve experienced an antenna. You’ve
done the cable thing. Aren’t you ready for a more
advanced, better quality system? Don’t you deserve
more? Of course you do. That is what the whole Rethink TV
campaign is about. Getting what you deserve and staying
on top of the competition. There’s no reason to settle
for cable anymore. Once you begin to rethink your decision,
reevaluate the possibilities, you’ll discover a whole
new entertainment world in satellite TV.
Rethink TV. Rethink the possibilities. How amazing would
MP4 format be in your home? Kleenex may stay synonymous
with tissue for decades more, cable does not deserve the
right. There have been too many revisions, too many upgrades,
cable cannot compete. Your TV needs to feel the power of
digital satellite TV, analog cable is passé move
on. Once you decide to evaluate, or as DIRECTV likes to
say “rethink TV” call us and we can help bring
your TV and your whole life forward to the new reality that
satellite is the new synonym for TV.
By:
K Riley
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